In a significant career move, Emma Coates has stepped down from the England Women’s Under-23 national team to take over as head coach for National Women’s Soccer League franchise Bay FC.
Coates succeeds Albertin Montoya, who was at the helm of the San Jose-based club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “The experience has been formative both in my career and as an individual. This feels like the right moment to challenge myself in a new environment.”
Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to America is her England assistant, Gemma Davies, a former Aston Villa manager in the Women’s Super League.
Kay Cossington, a one-time Football Association technical lead, highlighted Coates's credentials: “She is both an outstanding tactician, but she also has a demonstrated history of developing players to thrive domestically and internationally.”
“She is an outstanding leader of teams and environments and has the football vision we were searching for,” added Cossington.
The California side experienced a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its inaugural campaign before struggling to a 13th-place finish in 2025.
The Football Association's new technical lead, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and extend our best wishes with their next chapter. They have played a key role in fortifying the pipeline between the young Lionesses and the first team.”
“Their work has directly influenced the development of many young players who have earned call-ups to senior Lionesses,” he finished.
After succeeding Mo Marley in 2023, Coates has overseen the rise of a number of players to the national team, including playmaker Lucia Kendall—who recently scored her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
An extensive process for successors to fill the roles has already commenced, as the FA looks to continue the growth of the Women’s Under-23s setup in the future.
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